The ARMado arm of Apple: price and power

Yesterday the Apple keynote “One more thing” was everything a good spectator of Apple events could hope for: new equipment (although without redesign of the cases, that will have to be left for the second generation), maximum power and -en an unexpected plot twist – price improvement. Something that is always news at Apple: substantial price reductions *

Although it is clear that Intel chips accounted for an important part of the price of computers, it was not until the final price was revealed that we were aware of the impact it will have on both income statements (in Apple for what is saved and in Intel for what it loses) that Apple is manufacturing its own system on a chip (we already said in its day that the new Apple computers would not be ARM).

We all expected an almost endless stream of examples where Apple’s new architecture is far better than Apple’s old architecture, and of course far more future than the outdated Intel-powered machines proposition.

You can imagine the calls from manufacturers like Lenovo, Samsung, Asus, etc. to Intel asking what they are going to do now that Apple has a more modern product, faster… and cheaper!

It should be remembered that in the latest results presented by Apple, just a few weeks ago, the sales of the Mac family have risen an impressive 35% (9 million dollars (seven billion dollars the same quarter of the previous year), mainly due to laptop sales.

Of course, we still have to see how they behave in real life, and surely there are commitments and resignations along this path that for some will be insurmountable. But the video Apple showed of developers praising how well Rossetta 2 works at translating apps to binary code (i.e. working on both Intel Macs and M1 Macs) allows us to be moderately optimistic about how fast the adaptation of the software to the new architecture and the efficiency of the system to execute the emulations.

If we add convergence so that applications developed for iOS can be used on computers with macOS, which would cause Apple computers to have – potentially – the largest software library in the world and in history, the future of desktop computing it may be entering a new era.

In summary, a very pleasant surprise that Apple has given us to close a year that, in general, everyone has it filed on the shelf as “finish soon.”

What did you think

Yesterday we were commenting on everything live:

  • In my opinion, it is temporary and as the years go by and there are only Apple chips in its range, prices will rise again to the level they are now … I hope I’m wrong.