The Apple Kia partnership is not dead yet

Although Hyundai and Kia in February confirmed that they were no longer in talks to create an “Apple Car” for Apple, a report on Friday suggests that there could still be hope for a partnership between the companies.

The Apple Kia association is not dead yet.

Citing sources familiar with the matter, the Korean media Chosun Biz, through Reuters; reports that Apple last year signed a memorandum of understanding with Kia to cooperate on projects that span eight different industries.

Hyundai in January said it was discussing a deal that would see Kia make a so-called “Apple Car.” But he quickly backtracked on the statement after he caused a media firestorm. Electric vehicles, one of the categories covered in the road to understanding, were thought to be off the scene after the automaker confirmed it was no longer in talks with Apple.

However, according to today’s report, negotiations on a vehicle association have not been completely abandoned. In addition, Kia has other opportunities in case the electric car plans fail, the sources said.
“Even if the EV negotiations fail, there are many issues that can be negotiated in other fields. So we remain optimistic about the possibility of association between the two parties, “said the person.

The report goes on to say that Apple and Kia are discussing “last mile” mobility, a segment focused on the final stage of the journey between a mode of transportation and a destination. Electric scooters and rental bikes fall right into that sand.

You could still see an Apple Car made by the Korean brand.

Today’s report comes about a week after the South Korean government said it would investigate whether Hyundai executives benefited from the company’s premature disclosure of the “Apple Car” negotiations. Whose news made mer the shares of the company. Kia shares rose again today after the Chosun report was released.
Apple’s autonomous car project is an open secret at the moment. Details are unknown, but the company is widely rumored to be seeking an established manufacturer to produce its vision for a consumer electric vehicle.