The stagnation of the Apple TV
Bloomberg journalist and Apple insider Mark Gurman goes into his current Contribution on the future of Apple TV. Gurman is surprised that Apple has not long released a new Apple TV for the Christmas business. In particular, the increasing number of users of video streaming services and classic TV channels in view of the corona pandemic should have been motivation enough for Apple to renew the TV box that was last updated over three years ago.
Mainly because of the feature-rich and cheaper competition around Google, Amazon and Co., the stagnation on Apple TV is incomprehensible. Since Apple’s streaming service TV + and AirPlay 2 have long been available on third-party televisions, Apple TV is losing more and more of its unique selling points. Apple is increasingly forced to act in order not to lose touch with the competition.
Next Apple TV with a gaming focus and a new remote control
Gurman’s forecast for the future is similar to the rumors that existed before about the next Apple TV. In terms of performance, a significant leap can be expected. How big this will be remains to be seen. Rumors called drilled variants of the A12 or A14 chips. Because of the gaming focus, the latter variant seems most likely. For comparison: The Apple TV 4K relies on the A10X Fusion (2017). Whether the new Apple TV will be serious competition for consoles remains to be seen. Earlier reports mentioned a game controller included in delivery as a possible feature.
Speaking of input devices: something should also be done with the remote control of the set-top box. The current and often criticized touch remote is being replaced by a new model, according to Gurman. What Apple changes optically, haptically and functionally does not emerge from the report.