The first week of November ends in a year that has been anything but quiet, among the most recent events are lchanges and improvements in legislation, which have arrived and managed to combine with technology, so today we tell you about the new privacy measures in networks and how they work.
On November 3, Californians voted on a new privacy measure called “Proposition 24” which would strengthen privacy regulations on networks currently operated in the state. For the next day, that is, November 4, the projections indicated that consumers they had voted to pass the law and its validity is scheduled for 2023.
But the question is, what does the California Privacy Rights Act do? It should be understood that the California Privacy Rights Act, or “Proposition 24”, adds and amends some provisions of the Consumer Privacy Law California (CCPA), which is known to have gone into effect in the state in January.
In contrast with the aforementioned CCPA, Proposition 24 gives Californians the right to ask companies not to share their data, instead of simply prohibiting them from selling it, this prevents companies from circumventing current regulations also adding more specific protections for certain confidential data, allowing users to ask companies that categories of information such as race, genetic information, sexual orientation and geographic location are not used.
In addition to this, the privacy measures Fines for privacy violations triple if an affected consumer is under 16The proposal therefore requires companies to obtain parental permission from consumers under the age of 16 before beginning to collect data.
On the other hand, there are of course criticisms of Proposition 24, these privacy measures in networks require consumers to explicitly opt out of data collectionHowever, research shows that many people don’t bother to change the default settings on their platforms, devices, or applications.
Privacy measures affect us all
Additionally, the privacy measures under this proposal give businesses a bit more power when it comes to refusing to comply with a consumer’s request to delete their data, a section of Proposition 24. allows companies to refuse the deletion of data whether withholding these could “help ensure safety and integrity.”
It is worth noting that the privacy measures include language that prevents future lawmakers from weakening existing privacy protections. Therefore, if changes are made in the future, they must “further protect the rights of consumers”.
The privacy measures that Proposition 24 brings affects large technology companies, including Google and Facebook, who have remained unusually silent about the privacy changes proposed in Proposition 24. Kristen Mathews of the Morrison & Foerster law firm told Fast company that is likely that many companies are in favor of some of the provisions of Proposition 24.
For example, the measure requires that specifications be created for an “opt-out signal”, ie allow to choose when a user does not want to be tracked. It is believed that while this could affect ad revenue, it would actually make it easier for companies to divert consumers from their data collection practices.
On the other hand, because Apple does not depend on advertising as a source of revenue, Proposition 24 may do not affect the economy of the company muchHowever, these privacy measures could be important with the upcoming iOS 14 privacy changes that make it much easier for users to tell apps not to track them on the web.
In the future, legislators in other states may see California’s leadership as a signal to strengthen consumer privacy protections at the federal level, previous bills that focused on privacy legislation. they had bipartisan supportHowever, there has not been much progress in the wake of the coronavirus pandemic.
So if federal lawmakers don’t take action soon enough, other large U.S. states will pthey might introduce their own privacy laws, says Alastair Mactaggart, the founder of the group behind Proposition 24. The bottom line of all this is that surely as technology evolves, the laws must also, hoping that all this is for the better.