Several market studies have already shown that Apple’s sales figures increased significantly even before the M1 Macs were sold. The global corona pandemic created high demand for computers, especially in the notebook sector. Other manufacturers were therefore also able to record growth rates. At the beginning of the pandemic, things looked very different, as the closure of numerous factories had led to massive delivery delays. New numbers according to However, one operating system in particular benefited in 2020 – Chrome OS. This is mainly used in the education sector, which is why comprehensive homeschooling and solutions for the “digital classroom” made sales soar.
Windows collapses
According to current IDC figures, Windows had a market share of 87.5 percent exactly one year ago, but lost a massive amount within 12 months. For the second quarter of 2020, the IDC calculated 81.7 percent, in the third quarter it was 78.9 percent – and at the end of the year only 76.7 percent. There has never been a crash like this in Windows history, although you have to note that the data is not about absolute sales figures.
Education market carries Chrome OS
Chrome OS has left macOS behind and recorded steadily stronger growth – however, the target group of devices equipped with Chrome OS is largely different. Classic desktop solutions or premium models are in vain in the case of Chrome OS, for example. The strong focus on the (US) education sector therefore results in a somewhat distorted picture, especially since Apple is now addressing this sector with iPadOS rather than macOS. Normal users, on the other hand, very rarely use notebooks with Google’s operating system. macOS recorded 5.8 percent market share in the first quarter of 2020, three months later it was already 7.6 percent – at the end of 2020, however, only 7.5 percent.