A new report from the analytics firm IDC reveals that Manzana has experienced industry leading growth in its business from Mac computers in the fourth quarter of 2020.
Macs grew 49% in the fourth quarter of 2020
While the market as a whole grew 26.1% for the fourth quarter of 2020, the computer business Mac Apple grew 49.2% and increased its market share to 8%.
The report mentions that “with the pandemic still in full swing, traditional PCs (including desktops, laptops and workstations) have once again become an in-demand consumer technology.
In the fourth quarter of 2020 (4Q20), global shipments grew 26.1% year-over-year to 91.6 million units, according to preliminary results from the International Data Corporation (IDC) Global Quarterly Personal Computing Device Tracker.
The same category of devices grew 13.1% year-over-year throughout 2020 and the catalysts were working from home, remote learning, and restoring consumer demand. ”
When comparing 2020 to 2019, Apple continued to lead the industry with growth of 29.1%, increasing its market share from 6.7% to 7.6%.
Jitesh Ubrani, Research Manager for Mobile Device Trackers at IDC, says the entire market has continued to struggle to keep up with consumer and business demand.
“All segments of the supply chain were stretched to their limits as production once again lagged behind demand during the quarter… It was not just PC makers and ODMs who were grappling with component shortages and capacity production, but logistics continued to be a problem as suppliers were forced to resort to air transport, increasing costs at the cost of reducing delivery times. “
Ryan Reith, vice president of programs for IDC’s Worldwide Mobile Device Trackers, says this level of performance is not expected to decline anytime soon due to increased demand for Chrome-based gaming PCs, monitors and machines.
Demand is driving the PC market and all signs are that this increase still has a way to go… The obvious drivers of growth last year were focused on work from home and remote learning needs. We continue to see gaming PCs and monitor sales at all-time highs, and Chrome-based devices are expanding beyond education to the consumer market. In hindsight, the pandemic not only boosted demand from the PC market, it also created opportunities that resulted in an expanding market. “
Manzana It had also reported a record quarter for Macs during its fourth quarter earnings presentation, but it’s interesting to see how the performance of Macs lined up with other brands in the PC space.