Intel’s campaign against the Mac M1

We ended the second week of February with technological news, this time from Intel, in this post we tell you as the largest manufacturer of integrated circuits in the world (according to its annual turnover) mocks Apple, Intel’s campaign highlights things that users can’t do on a Mac with the new Apple M1 processor.

We recall that Intel had a strong association with Apple since 2005 and although Apple now produces Macs with its own chips, there are still some Macs that are sold with Intel processors. Continuing on the processor theme, the M1 chip has been praised for its performance and efficiency, and it has not been entirely to Intel’s liking.

The processor manufacturer before this success of the M1 chip now mocks Apple in a new campaign that highlights the things users can’t do on a Mac With M1, this campaign has been running on Twitter and other websites claiming that there are some tasks that only Windows PCs can do.

In one of the ads for this campaign, Intel says that “only one PC offers tablet, touch screen and digital pen mode capabilities in a single device,” a feature that describes what Microsoft does with its Surface devices and that coincidentally also looks like his commercials.

Intel’s campaign against Mac’s Silicon processors on the web has nothing to lose

In another campaign ad, he raises the bar for aggressiveness a bit by stating that Macs are not ideal for engineers and games, and that Windows has a broader catalog of software and games than macOS. Additionally he mentions that “if you can launch Rocket League, you are not on a Mac” something that hits the apple brand directly since the game was discontinued for macOS last year.

In addition, this campaign not only targets web ads, it also includes a paid and advertised video with YouTuber Jon Rettinger in which the advantages of having a normal laptop instead of a MacBook with M1 are pointed out, here it mentions points like standard USB ports, touch screen, support for eGPU and working with two external screens to name a few.

In this way the previous week, Intel shared a slideshow of benchmark results in which compare your 11th gen i7 processor known as “Tiger Lake” with Apple M1 chip from Cupertino in an attempt to show that their processors are more powerful than a chip that Apple built for low-power, fanless computers.

Apple Silicon

On the other hand, Apple says that the transition from Intel processors to Apple’s Silicon processors is expected to be completed by the end of 2022, ending when the company no longer have any Mac computers running Intel. Thus, it is clear that Intel has nothing to lose with this campaign against Apple since the giant processor manufacturer has already lost everything it could.