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15% instead of 30% Apple Tax program starts
A new era begins this week for many developers who offer their software in the App Store. Apple opened the so-called App Store Small Business Program to register for the halved “Apple Tax”. Anyone who ends up with less than a million dollars in sales via the App Store after deducting taxes and Apple’s commission pays only 15 instead of 30 percent. To do this, it is necessary to work through the documents offered online and answer various questions about the company. The reduced billing starts in January. Anyone who exceeds the sales threshold pays the full rate for the rest of the year – as well as for the entire following year. A new registration is only possible if the turnover fell again, but this does not apply retrospectively.
If you operate multiple accounts as a developer, these must be specified in the registration. It is not allowed to simply distribute the revenue among so many accesses until each one is below a million dollars. According to calculations, the vast majority of developers will benefit from the new regulations. The result is the situation that while almost all providers have an advantage, Apple’s decline in sales is still small. In fact, 95 percent of sales come from 5 percent of the developers.