First results: Mac mini M1 suddenly makes Apple the desktop market leader – in Japan

The chances are pretty good that Apple can significantly expand its market share with the new M1 Macs. Although Cupertino has so far only provided the entry-level models with in-house chips, Apple is already demonstrating where the journey is headed in terms of performance and efficiency. The box office hit MacBook Air, supposedly the most popular notebook in the range back in the days of Intel, plays a central role. It can be clearly seen how much praise and approval Apple receives for the device, which, despite passive cooling, does not have to shy away from comparison with desktop computers or performance notebooks. However, the positive reviews do not only come from those close to Apple; instead, magazines that are far from technology are also amazed. The concentrated computing power, paired with impressive battery life, causes astonishment everywhere.