At this point in the game, we all know the issues facing Apple with Epic Games. In May the trial begins. Fortnite is in the middle of everything and has been the most affected, the game and its users. Some of us sensed and most of us knew that the fight that the video game company has started with the technology company was not something spontaneous. Now we have the official confirmation from its executive director of Epic Games, Tim Sweeney, A fierce fight that he has called Freedom Project.
In august of last year Apple removed the game Fortnite from the App Store for violating the rules of the App Store. Epic Games immediately ran an ad reminiscent of the one for “1984.” Some of us think that very little time had passed between one thing and another. It couldn’t be something unpremeditated. We now know that it was not. The ad was already shot well in advance, as was the lawsuit that was filed in court. All this within the so-called Liberty Project.
The CEO of Epic Games, Tim Sweeney, said his company spent months planning the battle:
Epic’s frustration with Apple especially, and to some extent Google, had been mounting over the at least three years. Since Fortnite came to have a large audience, we have felt suffocated by various things. I grew up in a time when anyone could make software. You turned on the Apple II and a programming language prompt would appear. So I always felt that open platforms are the key to free markets and the future of computing.
For Sweeney This is all about free markets. Not wanting Apple or Google to remove their 30% quotas. Sweeney tries to change the entire software industry:
We remain a very independent company that is not in debt to the public markets in which we have to show increasing profits. And a fight like this with Apple and Google makes us lose money every year. But we have the financial independence to do it.
Although the CEO did not reveal how much the dispute is costing in terms of legal fees or lost sales through the App Store and Google Play. However, he said the dispute with Apple it was costing top managers a lot of time.