Apple’s big announcement: new projects for the Justice and Racial Equity Initiative

New and exciting projects are coming from Apple to grow the Racial Equity and Justice Initiative (REJI). CBS announced an exclusive with Tim Cook yesterday, which was already known during this day in its entirety. This initiative comes in 2020 in a protest action stemming from the murders of George Floyd, Breonna Taylor and many more people of color.

Apple Announces How They Will Spend $ 100 Million Investment In REJI

The Justice and Racial Equity Initiative will start with an investment of 100 million dollars. Will serve to bring down systematic barriers that exist to opportunity and combat injustices faced by communities of color.

The Propel Center will serve as a global innovation and learning center for colleges and universities where black people have historically attended. In addition, a developer academy will be developed to support coding and technology education for students in Detroit. Finally, venture capital financing will be made for entrepreneurs.

Apple’s REJI commitments are aimed at expanding opportunities for communities of color across the country. The goal is to help build the next generation of diverse leaders.

Render Propel Center
Photo: Apple Newsroom

The Propel Center will be a major building in Atlanta

In statements that can be seen in the following official press release, Apple will work with Southern Company and several other entities to support and launch the Propel Center. It will be 25 million dollars that will be invested for the benefit of students and teachers through a virtual platform. Also, a physical campus at the Atlanta University Center and various activations at partner institutions.

REJI Bailey
Photo: Apple Newsroom

Among the various educational branches that will be taught at the Propel Center are artificial intelligence; machine learning, app development and augmented reality within the Apple environment. Lecture will be given on other subjects related to agricultural technologies; social justice, design and creative arts, career training and entrepreneurship. Who will be in charge of developing the educational plan? Apple’s own experts will be a fundamental part of the advance in this matter.

Developers will have their own academy in Detroit

REJI Funderburke
Photo: Apple Newsroom

We have seen throughout different editions of WWDC support for young people through app development. Now they will work with the entire community of black entrepreneurs and developers through 50,000 companies. Apple mentions that the academy will empower young black entrepreneurs, creators and coders.

This academy will be a reality thanks to the collaboration with Michigan State University. The courses that the new Apple Developer Academy will have will be open to Detroit students with or without experience in this field.

On the other hand, Tim Cook stated the following:

We are all responsible for the urgent work of building a fairer and more equitable world, and these new projects send a clear signal of Apple’s enduring commitment (…). We are honored to help bring this vision to life and to align our words and actions with the values ​​of fairness and inclusion that we have always held dear at Apple.

These actions will consolidate Apple as a socially responsible company, not only with the environment, but with all the people who suffer from racism and classism. What do you think of these new actions?