Focus on fitness: “Apple Watch Connected”
With “Apple Watch Connected”, Cupertino launched a program that is primarily designed to work with fitness studios: they attract with bonuses, free courses and discounts when customers bring their Apple Watch with them for workouts – and achieve predetermined goals. Apple has, of course, protected the name of the program under trademark law – the entry in US Trademark and Patent Office provides information about possible functions that the company is planning for the future.
Will the Series 7 already measure blood pressure?
The goods and services that operate under the name “Apple Watch Connected” are numerous: wellness offers and advisory services are included as well as the recording and measurement of calories consumed as well as the pulse rate and blood pressure. In the past, rumors that suggested work on such a feature had surfaced again and again – Apple had already filed corresponding patent applications. Mentioning this function in connection with the relatively young brand increases the likelihood that Apple will soon release a watch that offers exactly that: The Series 7 could already be able to warn of high blood pressure. So far, there are hardly any smartwatches that can do this – and the results of these watches are often considered to be quite inaccurate.