Wearables as a growth market
The International Data Corporation (IDC) can come up with new figures on the wearables market. If you compare the past quarter with the third quarter of the previous year, you come across quite impressive data: 125 million wearables were brought to customers in this period, which corresponds to a growth of a full 35.1 percent. IDC explains the strong demand for devices and accessories in this product group with several developments: on the one hand, companies like Apple and Samsung have aroused desires with new devices, on the other hand, spending on travel, leisure activities and dining out has declined – which has led consumers to spend more money on electronic products to take in hand. In addition, there are now far more people in emerging countries who have bought wearables for the first time.
At the top: Apple
Apple sold a total of 41.4 million wearables – and is clearly in the lead. No other company even comes close to achieving these high figures – the group was able to expand its market share by just under a percentage point. This is quite remarkable, because only a few providers showed such strong growth as Cupertino. In addition to the AirPods, the Apple Watch probably plays an important role in this development: With the Series 6 and the SE model, the company brought two new watches onto the market that cover a fairly large price range.
Strong demand for the Apple Watch
IDC also takes a closer look at those wearables that are worn on the wrist: In addition to watches, these include fitness bracelets, for example. Xiaomi emerged as the winner in this market segment: the Chinese company accounted for 13.5 million units. But Apple can sit back and relax: The group has achieved growth of 75 percent in this area and is in second place. At Apple, this product category only includes the Apple Watch and its accessories – the profit margins for the Smartwatch are likely to be well above those of the products of other providers.