Apple reduces the price of accessories not included

With the release of the new iPhone 12, Apple no longer offers buyers of its phones a standard wall charger or EarPods. A move that the company says will help offset carbon emissions as part of broader corporate environmental initiatives. So Apple reduces the price of accessories that are not included in the box of the new iPhones.

Apple reduces the price of accessories not included in the box of the new iPhones

An updated web page from the Apple Store shows that EarPods with Lightning Connector now sell for € 19. This price is below the € 29 before the iPhone 12 announcement. A new 20W USB-C wall charger, which is an upgrade to the 18W charger that came with the iPhone 11 models. receives the same price reduction to sell for € 19.

During today’s iPhone 12 presentation, Apple’s vice president of environment, policy and social initiatives, Lisa Jackson, announced that the new line of phones no longer includes free wall chargers and EarPods. Both staples of every iPhone model since the original debuted in 2007. The decision to eliminate the accessory advances Apple’s efforts to reduce its impact on the environment, Jackson said.

“Like we did with the Apple Watch, we are looking for ways to reduce waste and use less material,” Jackson said during today’s event. “Customers already have more than 700 million Lightning hearing aids, and many customers have switched to a wireless experience with AirPods, Beats or other wireless headphones. And there are also more than 2 billion Apple power adapters in the world. And that’s not counting the billions of third-party adapters. Therefore, we will remove these items from the iPhone case. “

Beyond raw materials, the policy reduces the packaging of the iPhone. Which reduces carbon emissions from Apple’s logistics chain, Jackson said.

Apple began the process of reducing these emissions with the Apple Watch Series 6 and Apple Watch SE, both of which lack power adapters. This new initiative will affect the following devices. The iPhone SE, iPhone XR, iPhone 11, iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. So these iPhone will no longer have a power adapter in their boxes.