A little big problem has arisen for Apple TV + in Europe: the legislation that protects local productions.
In this USA-centric Apple, where the rest of the world is merely a market where they sell their magic, they possibly thought that by commissioning, producing and running quality series they had the development plan in place.
It’s just about accumulating quality series and movies, and the market will continue (to paraphrase Steve Jobs). It turns out that it is not so easy… Although there are some productions made in Israel that are gaining space on Apple TV + (coincidence?), The rest of the world seems forgotten for the buyers of Apple’s streaming channel.
Only one series shot in England (the beautiful, simple and straightforward “Trying”) has appeared on the shelf of Apple’s video library.
In an attempt to level the opportunities in the field of audiovisual creation for European creators, European Union legislators have proposed legislation that would require streaming services such as Apple TV + and Netflix to include 30% of content created in the territory. of the European Union or risk a marketing ban.
The law, presented in Ireland as General Scheme of the Online Safety and Media Regulation Bill, has been published by Catherine Martin, Irish Minister of Tourism, Culture, Arts, Gaelic, Sports and Media.
Although it is a bit complex to understand, if the ins and outs of legislative development are not followed, it happens that the development of European directives has fallen on the Irish legislators. It is in the development of those directives that this law is framed, which – although originally published and approved in Ireland, is now being raised to become a law of general application throughout the EU.
Under the law, an Irish commission will monitor compliance with the law throughout the European Union and determine whether streamers are meeting the requirements.
If ratified, the law would require that all services that broadcast their own content (Apple, Amazon, Netflix …) host at least 30% of content classified as “European work” (even if it was produced in England, which no longer belongs to the EU) or may not be marketed in the European Union.