Without a doubt one of the many slogans that Apple, one of the largest companies in the world, has is the commitment. A commitment that is shown every day in its actions. Commitment to the environment, commitment to the safety of its customers, commitment to its employees, and commitment to just causes, such as equality of people.
Tim Cook today announced a set of very important new projects in the US to combat differences that still exist in that country among people of different races and ethnicities. Bravo for Apple.
Apple today announced a set of new projects as part of its Racial Equity and Justice Initiative (REJI) worth 100 million dollars to help dismantle the barriers that currently exist in the United States to equal people, and combat the injustices that communities of color still endure today.
Those projects include the Propel Center, a global innovation and learning center for Historically Black Colleges and Universities (HBCU), an Apple Developer Academy to support coding and technology education for students in Detroit, and venture capital funding for Black and Latino entrepreneurs.
In the presentation of these projects, Tim cook has assured that “we are all responsible for the urgent work of building a more just and equitable world, and these new projects send a clear signal of the lasting commitment of Apple”.
And he added: «We are launching the latest initiatives of REJI with partners in a wide range of industries and backgrounds, from students to teachers, developers to entrepreneurs and community organizers to advocates for justice, working together to help communities that have endured the brunt of racism and discrimination for far too long. We are honored to help carry out this vision, and to align our words and actions with the values of fairness and inclusion that we have always held dear at Apple. “
The company will contribute 25 million dollars to the Propel Center. An academy designed to support the next generation of diverse leaders by providing technology support, college training opportunities, and scholarship programs.
Apple Developer Academy in Detroit
Later this year, Apple will also open a Apple Developer Academy in Detroit. The academy is designed to assist young entrepreneurs, creators, and programmers of color, helping them cultivate the skills necessary to develop new iOS applications. In collaboration with Michigan State University, Apple Developer Academy courses will be open to all Detroit students, regardless of their academic background or previous programming experience.
Cook has also explained two new investments in venture capital and banking spaces, with both projects designed to provide capital to small businesses. The company will invest 10 million of dollars in Harlem Capital, a New York-based early-stage venture capital firm, to support its investments in 1,000 multi-founder companies over the next 20 years.
In addition to providing capital to entrepreneurs of color, Harlem Capital He will also lend his expertise to Apple’s broader efforts to advance access to economic opportunity. The firm will offer guidance and mentoring to Detroit Developer Academy students and participants in Apple’s Entrepreneur Camp for Founders and Black Developers.
Clear Vision Impact Foundation
Apple will also invest $ 25 million in the Clear Vision Impact Foundation from Siebert Williams Shank, which provides capital to small and medium-sized businesses, prioritizing minority-owned businesses. The fund seeks to support companies that operate or serve underserved markets, and that foster inclusive growth initiatives.
The King Center
Finally, Apple is making a contribution to The King Center, a living monument to the legacy of Martin Luther King to share their teachings and inspire new generations to carry out their work and their moral values.