NGOs exert pressure
Apple announced at the last WWDC that it wanted to prevent cross-tracking without the consent of the user and promised a corresponding feature in iOS and iPadOS 14. However, the group had to backtrack – and promised to submit the function at the beginning of next year. According to some privacy advocates, this is not going fast enough: Eight NGOs, including Amnesty International and Human Rights Watch, have Tim Cook one letter written – and express their disappointment about the late start of the feature.
Apple defends action
Now is the four-sided Reply letter by Jane Horvath, Senior Director for Global Privacy. Horvath speaks of the fact that tracking encroaches on privacy and can be “creepy”. The current arms race of data is primarily benefiting large companies. Horvath refers to the advertising practices of Facebook: Executives of the social network have made it clear that they want to collect and monetize as much data from their customers as possible. This disregard for the privacy of users continues to grow and encompasses more and more of their products.
Facebook did not have to wait long for an answer – the company told MacRumorsthat macOS 11 collects user data without being asked – and that Apple wants to distract from this situation. This is a well-known pattern that is all too typical of Cupertino. In truth, Apple wants to convert the free Internet into paid apps and services in order to benefit from it. The group speaks of data protection, but it is all about profit. Small companies in particular are very much affected by these changes. The development depicts the transformation of Apple’s business model: It is no longer about innovative hardware, but about data-driven services and media, according to Facebook.
Federighi points to alternative
Craig Federighi also gets in touch The Independent to say: The delay in the function is due to technical problems brought up by the developers. If the tracking is deactivated, these can no longer meet the requirements of the user. Federighi refers to SKAdNetwork: This framework serves advertisers as an alternative – and still takes the data protection of Apple customers into account.